FOR IMMEDIATE RELEASE
Contact: Jennifer Hoffman
Phone: 610-461-5987 ext. 303
HEADstrong Partners with Insomnia Cookies
The HEADstrong Foundation has teamed up with Insomnia Cookies for their spring campaign, Game Hair Havoc. Last year’s campaign went viral with over 160,000 participants across the country and a reach as far as Ireland.
“Our two organizations really do have a lot in common,” said Tom Carusona, Insomnia Cookies Chief Marketing Officer. “We both have roots in the Philadelphia area and we both have a strong focus on college students across the country, so there was just a natural fit there in terms of a partnership.”
The HEADstrong Foundation is a 501(c)3 nonprofit located right outside Philadelphia dedicated to improving lives affected by cancer.The organization has assisted more than 17,352 families nationwide through financial assistance, housing at Nick’s House, comfort kits and holiday meals at the hospital. Insomnia Cookies is also local to the Philadelphia area, as their first storefront was at the University of Pennsylvania. Insomnia Cookies has since grown to over 170 stores nationwide, fulfilling college kids late night cookie cravings across the country, as most locations are open until 3am.
“HEADstrong’s mission of relentlessly improving the quality of life for those affected by cancer is one that we also believe in here at Insomnia Cookies,” said Carusona. “College students are a key audience of both our organizations. This partnership allows us to reach more of those students while also supporting a very important cause.”
Insomnia Cookies and HEADstrong have created a “Will Sweat For Cookies” headband that will be sold online and at six selected store front locations. The headbands will retail for $12.00. The headbands will be available for purchase at www.insomniacookies.com/gear or you can pick one up at one of the stores listed below. Please note these will be available while supplies last.
Bryn Mawr, PA
Chapel Hill, NC
Cambridge, MA (Harvard Square)
South Bend, IN
“We are delighted to partner with Insomnia Cookies for Game Hair Havoc. It’s the perfect combination, Insomnia Cookies was founded by a college student and the Game Hair Havoc campaign encourages college student athletes to make a difference for those affected by cancer.“ said HEADstrong President Cheryl Colleluori.
To learn more about Game Hair Havoc please click here.