HEADstrong Hires Drew Haig as New Marketing Manager



Contact: Jennifer Hoffman

Email: [email protected]

Phone: 610-461-5987 ext 303


Drew Haig Joins HEADstrong As New Marketing Manager

HEADstrong is proud to announce the newest addition to their team, Drew Haig. Drew will be the Foundation’s new Marketing Manager. The Connecticut native first picked up a lacrosse stick in 6th grade and was introduced to the HEADstrong Foundation through the sport. He grew up wearing the celebrated lime green laces, and the longstanding familiarity with HEADstrong meant that assuming the role made perfect sense. 

Prior to his new position with HEADstrong, Drew studied at the University of Hartford where he was captain of the men’s lacrosse team. After graduation and a brief stint as a boarding school teacher and lacrosse coach in Connecticut, he continued his professional career by working for NXTsports in Philadelphia, focusing on Marketing/Event operations. While at NXT he gained valuable experience in various areas such as email marketing, event communication, analytics, and asset creation, all skills he can apply to his new role with HEADstrong. 

“The opportunity with the HEADstrong Foundation was exciting for a number of reasons. First and foremost, cancer is unfortunately a disease close to home for many, including myself. Both my aunt and grandmother are survivors, and truly my heroes. I have also been inspired for many years by my mother and oldest sister, both of whom have worked in non-profits throughout their careers. This role with HEADstrong was a new challenge that I was immediately excited about, and one I could not pass up.” said Drew. 

HEADstrong has grown at a rapid pace, and being able to bring on a full time Marketing Manager was crucial to the continued growth and success of the Foundation.

We are super excited that Drew has joined our team.  With his lacrosse background, he understands the importance of team and in our fast-paced world, having someone full-time building our brand and community is immeasurable.  Welcome, Drew! “ stated Cheryl Colleluori, HEADstrong President and Nick’s Mom.  

Some goals of Drew’s in his new venture include continuing to spread the founder Nick Colleluori’s mission of improving lives affected by cancer. He plans to highlight HEADstrong’s impact in the community, encourage others to get involved, and to find new ways to share the Foundation’s story. 

“It was evident from my very first conversation with Cheryl and Michael that the team here was passionate about the mission, and I want to capture that passion and put it in the limelight for all to witness.” Drew remarked. 

HEADstrong Foundation serves as a vital resource to families affected by cancer. From diagnosis to a hopeful remission, HEADstrong plays a critical role every step of the way. The organization was conceived by Hofstra lacrosse player Nicholas Colleluori in the wake of his terminal diagnosis of non-Hodgkin’s Lymphoma. Colleluori’s public fight from the sidelines captivated the nation and from his hospital bed he created an organization focused on empowering student-athletes to improve lives affected by the disease.

His vision was simple yet critical; helping real families when they needed it most, providing support so that families may live with a greater dignity and normalcy. Colleluori fought to improve the inpatient experience, the affordability and accessibility of care and tackled the general concerns facing the patient population.

Understanding the ripple effect and impact that a cancer diagnosis had on a family, Colleluori championed efforts to support caregivers and capital projects to improve accommodations. HEADstrong invests more than $.90 of every dollar into a service offering 100% committed to improving the quality of life for families affected by cancer. The organization has assisted more than 14,000 families having allocated more than $10 million in aid. GO LIME, is a perfect way for athletic programs to get involved this season.

To donate, get involved or learn more please visit www.HEADstrong.org. Follow HEADstrong Foundation on Facebook, Twitter or Instagram at @HEADstrongFnd.