CPXample Partners with The HEADstrong Foundation For Blood Cancer Awareness Month
Philanthropic Division of Digital Media Company, CPXi, Continues to Support Non-Profit Organizations and Efforts
NEW YORK, NY – (September 16, 2015) CPXample, the philanthropic initiative of digital media company, CPXi, announced a partnership with HEADstrong Foundation to drive awareness and action around September being Blood Cancer Awareness Month. Through this effort, the partnership will bring focus to a cancer that affects over 1 million Americans.
The HEADstrong Foundation™ is a 501(c)(3) committed to being a resource for cancer patients and their families, helping them to navigate the harrowing ordeal of cancer by providing essential services to improve quality of life.
To support the cause, CPXample will work with parent company CPXi to create and execute a digital advertising campaign designed to drive both donations and awareness. This includes working with the company’s internal creative team to produce engaging ads and an informational landing page, as well as collaboration with account managers to push the campaign live and conduct daily optimization ensuring the ads are reaching as many targeted eyeballs as possible.
CPXample was founded in 2007 by CPXi CEO, Mike Seiman, in an effort to put the company’s resources where its heart is. With a strong belief in the adage that ‘with power comes responsibility,’ Seiman finds great joy in being able to bake ‘giving back’ into his company’s DNA. On the choice to utilize the power of digital advertising to assist causes on a regular basis, Seiman explains, “The ability to drive millions of eyeballs to a specific destination on the internet is, indeed, an impressive power. So much is written on the perceived ‘evils’ of the industry, that I have always taken comfort in doing what we could to correct those perceptions. We are thrilled to be able to lend our strength and skills to worthy causes, generally, and to our friends at The HEADstrong foundation, this September.”
Cheryl Colleuori, HEADstrong President, is thankful for the partnership, stating, “It is an honor to be recognized by the CPXi family and incredible to know that Nick’s story has had an impact on Mike Seiman, so much that he has empowered his company to get behind our relentless efforts. On behalf of my son, and the HEADstrong Foundation we extend our sincere appreciation to CPXi for understanding the importance of giving back and helping us get aHEAD of cancer.”
CPXample, a philanthropic initiative of digital media company, CPXi, was founded in 2007. Each month CPXample designs and donates a digital ad campaign for a chosen non-profit organization. Through CPXample, CPXi has also been involved in offline philanthropic initiatives, including the creation of community centers in South America, conducting blood drives, organizing volunteer efforts and canned food collections, and many more.
CPXi is a digital media company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad challenges faced by marketers and content providers. These divisions operate both independently and in concert.
About HEADstrong Foundation
The HEADstrong Foundation™ is a 501(c)(3) committed to improving the quality of life for cancer patients and their families through providing essential programs and services. HEADstrong™ is an athletically rooted organization that serves the cancer community by 1) granting direct financial assistance to those financially impacted as a result of the disease, 2) providing complimentary long-term housing and amenities for those traveling to Philadelphia, Pennsylvania for cancer related treatments through Nick’s House™, 3) funding innovative cancer research through the Nicholas E. Colleluori Lymphoma research fund, 4) serving family meals and offering outlets of entertainment, 5) providing fresh groceries to patients being discharged from lengthy hospital stays, 6) delivering comfort kits to newly hospitalized patients preparing for treatment or transplant, and by 7) lending an arm of support through their peer to peer advocacy group.
The blueprints for the Foundation were conceptualized by Nicholas “HEAD” Colleluori in 2006, from his hospital bed while he underwent treatment for non-Hodgkin’s Lymphoma, which ultimately claimed his life. Today, Nick’s vision is being fulfilled through the relentless efforts of his family, athletes and supporters across the country uniting in the fight against cancers.
For more information on the HEADstrong Foundation™ and how you can make a difference go to www.HEADstrong.org.