Brine creates custom product linen to support the HEADstrong Foundation

Contact:
Neal Goldman
Brine Product Manager
800-968-7845
neal.goldman@brine.com

WARREN, MICH., – May 25, 2009 – Brine announced today that the sporting goods company has entered into a partnership with the HEADstrong Foundation in an effort to support blood cancer research and awareness. Brine has developed a full line of custom products, of which a portion of all net sales will be donated to the HEADstrong Foundation.

“The HEADstrong Foundation gratefully acknowledges Brine’s creativity and efforts with the introduction of the Relentless 27 product line to promote and enhance Nicholas’ vision to raise cancer awareness and funds toward research, and to help those who are affected with the disease,” said Cheryl Colleluori, Nick’s mother and President of the foundation. “With the launch of this line we are one step closer to winning the battle against Lymphoma. Our goal is to build a team of champions on and off the field to combat the disease that took Nick from us. This is the reason we wear green. We thank the lacrosse community for their continuous support in this fight.”

“As someone whose family has dealt with the effects of blood cancer, I know how vicious the disease can be,” said Neal Goldman, Brine product manager. “After meeting Cheryl and the whole Colleluori family this past winter, I knew immediately Brine could be a great asset to helping raise funds and awareness for the cause,” said Goldman.

The custom line of HEADstrong products includes: HEADstrong Clutch, HEADstrong Edge, HEADstrong SwizzBeat, HEADstrong Swizzle Scandium, and HEADstrong King II glove. The line is available at retailers now.

“I’m really honored to be working with The HEADstrong Foundation. Our relationship goes beyond the realm of the typical partnership,” said Goldman. “We hope to spread Nick’s message of perseverance, commitment and determination by calling on more lacrosse players to expand their community outreach and
help fight this deadly disease.”

About HEADstrong Foundation
The HEADstrong Foundation generates funds for cancer research, distributes grants and assistance to survivors of blood cancer, provides financial assistance to families that are experiencing the hardships of having a sick family member, and provides scholarships and grants for students with ambitions of entering the medical field. To see some of the great things we are doing, visit HEADstrongfoundation.org.

About Brine
Established in 1922, Brine is a recognized industry leader in lacrosse, soccer, field hockey and volleyball. Headquartered in Warren, MI, Brine was the innovator of the Offset™ lacrosse stick and the original round bladder soccer ball. The company was acquired by privately held New Balance in August 2006. For more information, visit brine.com.

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